The online grocery market in Europe has been experiencing significant growth, with a market size valued at US$ 151.88 Billion in 2023 and expected to reach US$ 673.15 Billion by 2032, reflecting a CAGR of 17.99% from 2024 to 2032. This expansion is largely driven by the increasing convenience of online grocery shopping, as consumers seek time-saving solutions and easier access to food products.
As more consumers turn to online grocery shopping, traditional retailers are adapting by enhancing their physical store experiences to remain competitive. Retailers are offering unique experiences that blend both online and offline shopping to keep customers engaged.
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Market Trends and Consumer Behavior
The rise in online grocery shopping in Europe is closely linked to the increasing use of smartphones and internet connectivity. With 474 million people (86% of Europe's population) subscribing to mobile services in 2021, this figure is expected to grow further, reaching 480 million by 2025. Consumers in Europe are also placing a high emphasis on sustainability, with 78% stating that they would switch brands if the retailer's practices didn’t align with their sustainability expectations.
Europe Online Grocery Survey Insights
Online grocery shopping has gained popularity in recent years due to the growing availability of smartphones and improved internet access. A 2021 survey revealed that Swedish and Dutch shoppers were the most engaged in online grocery shopping, with 37% and 35%, respectively, of shoppers opting for this convenience.
In the UK, around 60 million people were engaged in e-commerce shopping in 2023, with 52% of UK adults shopping online for groceries according to Adobe Digital Insights. Similarly, in countries like France and Belgium, the vast majority of internet users are also engaged in online grocery shopping, with France boasting 60.80 million internet users as of January 2024 and Belgium's internet penetration at around 95% in 2022.
United Kingdom Online Grocery Market
The UK market is a pioneer in the shift to online grocery shopping, thanks to the combination of increasing consumer demand for convenience and advancements in technology. During the pandemic, safety concerns sped up the adoption of digital grocery shopping, and established retailers, along with new disruptors, are capitalizing on this trend. Notably, Tesco had exceeded its target for expanding the Whoosh service to 1,000 stores in February 2023.
Key Market Players in Europe
Prominent players in the European online grocery market include leading retailers like Tesco Plc., ICA Gruppen AB, Auchan SA, Colruyt Group, and Carrefour. These companies are continuously evolving their services to cater to the rising demand for online grocery shopping.
Europe Online Grocery Company News
- April 2024: Auchan Retail Poland partnered with Ocado Solutions to launch the Ocado Smart Platform (OSP) in Poland.
- February 2024: Carrefour emerged as the leading online grocery brand in France, enhancing its market presence.
- October 2023: Ahold Delhaize expanded by acquiring Profi Rom Food SRL, further solidifying its position in the European market.
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Product and Market Breakdown
The European online grocery market is divided into six key product categories:
- Vegetables and Fruits
- Dairy Products
- Staples and Cooking Essentials
- Snacks
- Meat & Seafood
- Others
Additionally, the market is segmented based on purchase types, including Subscription Purchases and One-Time Purchases, and delivery options such as Click & Collect and Home Delivery.
Market Breakdown by Country
The European online grocery market is growing across several countries:
- Belgium
- France
- UK
- Germany
- Spain
- Italy
- Netherlands
- Norway
- Sweden
- Switzerland
- Russia
- Turkey
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